It involves a systematic and a creative plan to solve problems or achieve desired objectives using symbols, images and visual communication. Such an aesthetic expression of concepts requires innate talent, understanding of human psychology and communication. Graphic design is an integral part of web design, digital marketing, promotional drives, print media marketing etc. It is an essential tool to communicate visually with your audience and get your point across to them. Apart from resonating with the vision you have for your product/ enterprise, it should also be able to establish a great connect with the target audience based on the demographic and latest trends.